Why Do I Need A Listing Agent To Sell My Home?

Real Estate

 Why Do I Need A Listing Agent To Sell My Home?

Are you getting ready to sell your home? If you are than finding and hiring a listing agent should be your first priority. But just what is a listing agent? And what do they do? You may have a vague idea that they are the person thats puts the For Sale sign in my front yard and shows people around the house. But there is much more to it than that. 

Here is a small sampling of what a listing agent does, how the agent can make or break the sale, and how to find the right agent from the start. 

How Listing Agents Help You Price Your Home

You probably have an idea in your head of what you think your home is worth. The problem is, your idea, and the reality of what it may be worth on the market could be a big difference. You can get an estimate on the internet from various sources but they aren't all very accurate. This is one of the ways a good listing agent will help. A listing agent will take all the latest information and data from on your home and calculate a price that he or she may think it will sell for. 

Ask to see the information and how they calculated their price. Price it too high and you may be waiting a long time for a sale. Price it too low and you could be missing out on a lot of money. My advice is to not jump at the agent that quotes you the highest price. If your home stays on the market for an extended period of time potential buyers begin to wonder what is wrong with the home and may pass on even viewing it. Listing agents have many duties, but pricing your home correctly from the beginning is the most important one.

A good listing agent will also give you recommendations on home improvements, repairs, and staging. Some repairs and improvements may be worth it to raise the value of your home, but often times a remodel does little to raise the price of your home. A good listing agent will know the difference about what will help, and what won't.

What Else Do They Do To Sell My Home?

                                                                                                                     • Take photos or hiring a photographer to show the best features of your home

                                                                                                                     •Putting Your Home Onto The Multiple Listing System

                                                                                                                     •Advertising 

                                                                                                                     • Holding Open Houses

                                                                                                                     • Creating Marketing Material

                                                                                                                     • Coordinating Showings With Buyer and Other

                                                                                                                     • Presenting At Agent Tours And Meetings

                                                                                                                     •Negotiating With Buyers

                                                                                                                                  Negotiations

Once you gat an offer on your home is when the Listing Agents work really begins. They have to access whether the offer is solid, check the buyers ability to secure financing and negotiate with the buyer's agent to negotiate a deal that will make it through to closing. This takes skill,  patience, and good instincts. Often times a buyer will come in well under price and you may react by refusing the offer outright. A good agent will access the offer and have you make a counter offer at an agreeable price. Once that is agreed upon it goes into inspections. Then your agent will advise you on what you should or shouldn't do to satisfy the buyer.


How Do I Choose An Agent?

Choosing an agent may perhaps be the most important decision you make in selling your home. Ask around and see who works in your particular area. Visit a local Real Estate office and most of all ask lots of questions such as:

• How many homes have you sold in the area?

• In what price range are the majority of the homes you've sold?

• How long have you been in the Real Estate business.

• What is your Marketing Plan?

• Is this your full time job

How Much Do Listing Agents Get Paid For Selling My Home?

Listing agents only get paid if they sell your home. Generally the commission rate charged is 6%, but this is negotiable. I'd be wary though of those willing to cut there commission too quickly just to get the listing. Remember this is the same person who will be negotiating to get you the best price for your home. 6 % may seem substantial but typically the agent splits this with the selling agent and there office. And keep in mind, for every hour an agent spends with you, they are spending about eight hours working behind the scenes to get your home sold.

And remember to call me if you need assistance in selling your home or have any questions about what a Realtor@ can do for you. Douglas Eagen: 970-209-4293